I can speak to this myself as a freelancer, I’ve had dozens of clients find me through LinkedIn and hire me for major and ongoing projects over a four year period, amounting to significant amounts of work. LinkedIn offers so many valuable opportunities for business promotion, and in many cases, it feels seamless and authentic on this platform where the focus is largely on the professional. If you want to use LinkedIn to promote your business, establish brand awareness and thought leadership, and attract new clients (and maybe even some new employees, too!), keep reading.
People are excited to network on LinkedIn, make new connections, and strike plenty of business deals. LinkedIn should now be considered a priority site in terms of social media marketing and potential networking opportunities, particularly for B2B-oriented businesses. What started as a job-finding site that basically acted as a virtual resume has evolved into a major B2B marketing powerhouse.
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